Why Social Media Can’t Win Swing Votes

Why Social Media Can’t Win Swing Votes

“The Internet and social media are incredibly powerful for raising money; for connecting policy positions with those who care; for whipping the base into a froth, and giving them tools — blogs, tumblrs, tweets — to spread the word. That’s important and I’m not minimizing it.

But when it comes to the mega-business of persuading people to change their minds, or re-consider a candidate or a belief system they had otherwise rejected, social media still has a lot of convincing to do.” says Adam Hanft

Is this true, or is the problem that politicians are using social media more as free advertising platforms than opportunities to genuinely connect with voters and potential voters?

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